Products of Hummel

Our partners - Hummel

Recognisable chevrons, elegant and stylish cuts, solid and resistant textiles. There's no doubt about it, we're talking about the Hummel brand, which will celebrate its centenary in 2023. In a century of existence, the Danish brand has had time to make a name for itself in the world of football equipment.

358 products

It was therefore impossible for The Women's Football Shop to pass up a partnership with such a renowned equipment manufacturer, represented until the semi-finals of Euro 2020 thanks to Denmark's superb performance. A trust granted by the Scandinavian Federation that speaks volumes about Hummel's know-how.

A passion for football

Hummel's mission is to promote the practice of sport and in particular women's football. Why is this? Because this discipline conveys values that are close to our partner's heart: team spirit, passion, the desire to surpass oneself and sharing. So many things that push Hummel to constantly improve in order to offer equipment and material at the top of technology to women footballers of all levels.

The Danes are not only interested in champions who win all the trophies, but also in the "underdogs", those who do not give up, regardless of their intrinsic talent. And who can leave the field with the satisfaction of having given it their all. Hummel works for them too, because they also have the right to the best playing conditions. For Hummel, "the football field is not a battlefield, but a place for greatness".

The creators of the Hummel football line are perfectionists and driven by progress, and they want to offer high-quality products through their retailers, including The Women's Football Shop. This quality can be felt in the durability of the products, the freedom of movement they offer and the classy, sporty design. And you can feel it especially when you wear or use Hummel products, which leave nothing to chance so that women's football players can perform at their best and express their potential to the full.

Equality & inclusiveness

Hummel's core values also include equality and inclusiveness. For our Danish partner, football is a sport for everyone. In particular for women, who are increasingly taking their place in this world that has long been the preserve of men.

Thanks to this brand, which aims to be accessible, female football players can enjoy their passion to the full by wearing textile products specially adapted to the female morphology. Or how to combine modernity, technology and inclusiveness. A sort of pact that Hummel signs with female footballers who want to express themselves to the full on the pitch: to give your best, you need the best equipment, from head to toe. And Hummel can offer you this thanks to its world-renowned expertise. Even in the English Premier League, where clubs such as Southampton and Everton have placed their trust in the brand.    




A unique experience

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